Viral video gurus – Thinkmodo – have done it again! Last week the team created an underwater nightclub scene, complete with bikini-clad club-goers in Sea Trek helmets, all for the promotion of luxury watch brand TechnoMarine.
It does look rather convincing, though. The clip went viral last week, and we bet plenty of people had no idea it was an ad. The publication spoke with the video’s co-director and co-producer, Michael Krivicka, who explained the thinking behind it:
We didn’t want to create a hoax,” says Krivicka, who produced the video with Thinkmodo co-founder James Percelay. “Instead, we imagined a ‘what if’ scenario. We wanted to make sure that this all could exist. … Some guy in Dubai has probably already seen this and is trying to make it happen.