Today, we are living in a mobility led world, where eCommerce has seamlessly fused with the mobile. In the current business environment, if any, business wants to establish its name or you want to promote a brand, the marketing needs to be done digitally, and Mcommerce should to be made an integral part of the overall campaign.
One cannot simply rely on the eCommerce platforms, online stores and traditional ways of marketing the services to achieve success. The proliferation of the mobile devices, and our excessive reliance on these devices for almost every task indicates that
Today, you need strong Mcommerce campaigns and well-planned event marketing services to popularise brand, and gain the attention of people. Moreover, achieving brand loyalty isn’t easy, but, Mcommerce can be used innovatively to enhance the brand loyalty.
Here are the top 7 ways in which you can leverage the Mcommerce to increase the brand loyalty.
Don’t Consider Mcommerce Just As An Option, It’s A Must
Mcommerce is certainly going to stay, and thus, has no longer remained a luxury or an option to engage the customers with a bespoke mobile experience.
Just having your presence on mobile or delivering mobile specific features on the online store is not enough. The entire customer experience is needed to be rethought to completely engross the customers, and the apps should be made interactive in a way that they can communicate with the mobile users on the go.
If you fail in capitalizing the growth of the “mobile wallet”, you will easily lose out to your smarter competitors who don’t see Mcommerce as a supplementary add-on but an integral part of their business.
Tell Your Brand’s Story Through Mobile
Instead of just connecting with your users on a personal level, its vital to show your customers that you are giving a complete experience to them.
If you are using the mobile platform to deliver only a limited experience, you may not be able to achieve brand loyalty. Your customers will always love to interact with you on mobile. They want to see the whole story when they go mobile.
Don’t consider your eCommerce store as the primary store and Mcommerce as the secondary option to support the eCommerce store. Instead, create a whole experience on mobile with unique offers, amazing discounts, access to all the products and other elements which can engross the customers by delivering some value, like some informative blogs, or infographics etc.
Communicate With Your Customers Through Mobile
Customers should be able to develop a personal and inimitable journey with your brand.
Using your commerce stores and apps, you need to actively engage with your targeted audience, instead of just treating them as your consumers. It’s important to create a strong relationship with them, by asking questions, engaging with them through social media, listening to their feedback ad acknowledging them how you are going to incorporate their feedback.
If brands do not genuinely interact with their audience, they will seem remote and stale, and what can be a better platform than the mobile to interact with your audience. Whatever you propagate through mobile, has higher chances of reaching the audiences, as most apps deliver the notifications which are often not ignored by the users.
Mull Over Brand Partnerships
Contrary to what most people believe, the partnerships reinforce the individual brands.
There are many apps like Unidays which provide the different brands an opportunity to target the particular demographics with unique and customised offers without requiring the platform or app development time.
By partnering with and staying alongside the similar or like-minded brands through the mobile based loyalty platforms further allow the brands to strengthen their unqiue image in relation to diverse products and broad targeting.
Furthermore, these partnerships reinforce the brands as being genuine and cooperative.
Make It As Easy and Simple For the Consumer As Possible
In order to enhance the brand loyalty using Mcommerce, it’s vital to deliver a mobile experience which is fast, and simplified. The customers expect the mobile apps and Mcommerce stores to be easy to use, quick to load and capable of delivering an exceptional user experience.
On mobile, the attention span of users is even shorter as the different opportunities to switch between the pages, apps and activities are not just too easily accessible but are very tempting as well.
Thus, the key to keep the customers engaged and loyal over mobile is to ensure that everything that they want to do, whether it is browsing he products, checkout, saving the products in wishlist, online forms, subscription process or anything else is very easy and simple. Once they find a single difficulty, they won’t think twice before moving to a different app or mobile store.
These five strategies can greatly help you to enhance the brand loyalty using the Mcommerce in a world where consumers too many choices in every niche.
