If you have a website, good for you. That is one step in the right direction. Unfortunately, just because you have a website, it does not guarantee that you’ll be successful. At the exact time that this sentence is being written, there are 968,833,866 websites online right now. The number, however, changes by the second.
It was announced in September of 2014, that the World Wide Web had reached over 1 billion sites. The number has since declined and sits somewhere near the number quoted above. The point being made by this statement is that you, a single website owner, have to complete with all 968,834,909 other live websites out there. The number has obviously grown and continues to fluctuate.
In 1991, there was only one website. The World Wide Web was invented by Tim Berners-Lee in 1989. Berners-Lee also introduced the first browser and the first version of HTML, so it seems that the world has him to thank for where it stands today. Just in 2013, the internet went from 630 million websites, to 850 million.
The information provided above is for the point of explaining to you that this is a game of statistics. Popular websites don’t happen by chance. If you want your site to stand out from the masses, you have to play the online marketing game, and you have to keep yourself in the running. Here are some tricks of the trade that will at least help you get started.
Get With SEO, Not to Be Confused With CEO
A CEO is the chief executive officer of a company who gets paid the highest salary, and essentially runs an entire company. SEO is quite different, although your understanding of it might directly be related to your chances of becoming a CEO one day.
SEO stands for search engine optimization, and this process increases your website’s visibility in a web search. The trick is to optimize your pages by using keywords that people search for. So for example, if you are a college that wants to draw more people to its medical programs, you’ll want to use phrases like “online medical classes” or “clinical training”. Basically, the more credible sources you have linked to your site, the more legitimate you seem and the more a search engine will pull you up instead of other sites.
Rekindle Your Blogging Aspirations
Another way to draw traffic to your site is through the writing of blogs. It doesn’t have to be you who writes them, you can always hire someone out, but when you write original content about whatever it is you’re selling or using your site for, you’ll have given more cause to having people visit your site more often.
This will directly link to reports of your blog, if people find it helpful, way more traffic from viewers you may not have originally had, and in the end, more profit.
These are just two of the tricks to bringing more traffic to your site. It’s imperative that you do more research and really develop an understanding on how online marketing works if you want to be successful in a world where you’re a billion to one.