Branding is everything in the current day and age. When a company is aware of its brand, it is able to connect with the right potential consumers. In order for you to be able to brand yourself, there are a few simple steps that you are going to have to take. Being present on social media is incredibly important. Beyond simply being on various sites, you also need to make sure that you are following the right path towards success in regards to interacting with the public. To help you out, here are a few simple tips that you can follow in order to make the most of your time on social media.
Using the Various Platforms
The thing about social media is that it is a term that is used to cover a wide range of sites and apps. Essentially, all social media platforms are meant to allow you to interact with others in various ways. Each platform is unique, at least the most popular ones, which allows for businesses to interact in a multitude of ways. Facebook is one of the easiest places for you to begin. There is an art to connecting on Facebook, however. Merely having a page and inviting people to like it is not enough for you to gain the attention that you are seeking. Posting engaging material that is easy to share is your best bet on this site. Twitter, on the other hand, can be an excellent place for you to connect to your fans, but you will have to keep it short. The is a 140 limit on characters with each tweet, meaning that you need to get right to the point in order to make an impression.
Instagram is a fun app to use for your business because all you have to do is share an image now and again. This means you only have to worry about posting once or twice a week in order to really make an impact. The trick to Instagram is cultivating an aesthetic that helps your brand to be recognized. Hampton Creek is a company that excels in this department. Known for the eggless condiment “Just Mayo,” the Instagram account of this company posts images that all fit into the same style. The colors are bold, making it easy to appreciate each image, and creating a sort of fluidity between posts. When you are on Instagram, make sure that you find a style that can be associated with your company in order to see the best success.
Tag Time
Though there are tons of differences between the various social media platforms, there are also plenty of similarities. One thing that every site has in common is the use of hashtags. If you have never used a hashtag before, you at least have seen them on the internet or in various ads across all mediums. Hashtags allow users on social media to search for and easily discover posts that are related to the topic. In addition to this, there are millions of ways for people and businesses alike to customize hashtags in order to generate awareness of something.
Each site will wind up using hashtags in a slightly different way. For Twitter, it seems that most of the tags used are in relation to a big news story or some kind of social commentary. Tumblr, on the other hand, groups all posts about a specific topic under its tags. This allows users to look over a stream of text, pictures, videos, and other media related to whatever tag is being searched. In order for your business to really make an impression, come up with clever ways to use hashtags. Find a combination of words that makes sense and put your plan into action.
Social Media Savvy
The art of using social media is found in constant use. In order for you to be able to boost your branding through the various platforms out there, you need to put some practice into it. There will definitely be a great deal of trial and error in regards to this. Do not feel bad if you fail at first. It sometimes takes a company a few months to get it right. The beautiful thing is, once you do nail it, you will find that you suddenly have opened the doors to a brighter future. Take your time with cultivating your brand and slowly working your way into the various platforms that exist out there for social media. In no time at all, you will be ready to become the savvy social media master that you always knew you could be.
