Welcome to Washington DC, the home of much of the United States’ politics and many national landmarks. In addition to the city without a state drawing in a large number of up and coming politicians, as well as those with political interests in general, it also draws in many tourists who are interested in seeing the main attractions that the city has to offer.
Because there are so many young professionals here, as well as the magnitude this city has for tourism, Washington DC billboards could be an interesting and vital part of your ad campaign. This is especially the case if your target demographic largely consists of those who are interested in travel or young professionals.
However, Washington DC does not only consist of these simple and straightforward interests. Many people call the city home every year, and not just because of politics. Washington DC has a multitude of neighborhoods, and thus a wide variety of demographic niches and reaches.
Let’s analyze some of the neighborhoods in Washinton DC for their advertising potential, including traffic for potential ad attention, as well as the pulls that some areas have for different niches. That’s a fantastic way to determine whether or not Washington DC billboards are a good advertising route for you to take, based on your needs.
General Demographics for Washington DC
According to the United States Government Census, Washington DC has a population of more than 690,000 people. And, interestingly, the city has a male identifying minority, with 52.6% of the population being female.
Additionally, while 46.0% of the population in Washington DC is white, another 46.0% of the population is black. This carries with it a strong indication for diversity in the city, as clearly those across all sorts of diverse backgrounds have an interest in improving their professional careers.
Hispanic people take up 11.3% of the population, and 4.5% of the population is Asian. While these diversity levels are good in terms of ethnicity, there is an overwhelming 15.0% of the population living in poverty, unfortunately.
So while diversity may be a good thing for your marketing campaign, Washington DC billboards and any related investments will need to have some complex levels of consideration before any definitive commitments are made.
Georgetown
Likely one of the most well-known areas of Washington DC, the Georgetown neighborhood is constantly teeming with traffic because of its high levels of tourism. Most of this seems geared toward the historical culture and interests that have been successfully maintained in this part of town.
Washington DC billboards in Georgetown, specifically, could help you reach great levels of success. Why is this?
Of course, the high levels of tourism are helpful, but this area is also frequented because of its exciting and luxurious commercial experiences, according to Washingtonian. There’s both a lot of luxury dining and shopping related buildings in the area, meaning that the area will always be high in traffic both on foot and in the streets.
While most of the people are likely to be tourists, there are also going to be some repeat eyes on your ads, which could be helpful for your overall brand familiarity.
Arlington
Investing in Washington DC billboards could also be a good call in Arlington, especially if you’re interested in getting brand familiarity and awareness from the same eyes over and over again.
However, Arlington does seem to serve some very specific niches, and it may be best if your ads are tweaked to fit the interests of the people who live in the area or visit it most frequently.
Arlington’s neighborhood seems to have a lot of draw for those who are interested in exploring the outdoors, especially those who love to exercise outside. It has a large number of parks and hiking and exercise trails, which runners like to frequent in order to keep in shape.
In order to invest in Washington DC billboards here, you’ll likely need to have products or services that are related to these specific niches.
Even though you may have access to the same eyes over and over again, they may feel a disconnect from your brand if you don’t make the effort to meet them where they are. That’s especially the case if you’re trying to target Arlington’s population specifically.
Fairfax
The Fairfax neighborhood is also an interesting one to analyze. Coming with lots of culturally interesting activities for people to engage with, ranging from music and shopping to outdoor dining, it will always be drawing in those individuals with a taste for mentally engaging experiences.
Further, while the neighborhood seems to be under construction pretty frequently, this strongly indicates that a lot of growth is to be expected in the coming years. This potentially means that signing up for advertising contracts, including those for Washington DC billboards, could give you the biggest bang for your bucks. While the growth isn’t yet guaranteed, it’s likely on its way. This could give you some bargaining power.