“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen

Search engine optimisation (SEO) is the process of increasing your website’s position on the Google search engine’s results page (SERP). A well thought out SEO strategy is an asset to any business. Ergo, it will alert your target audience to your value proposition and increase the value of your business.

On the other hand, an SEO strategy that is not carefully crafted can end up causing more harm than good. Furthermore, it is worth noting that, by laying a strong SEO foundation, your business will continue to reap the rewards for a long time. Additionally, you will be able to continue implementing a successful marketing campaign on top of this solid foundation.

What is white label SEO?

Before we look at various ways to utilise an SEO campaign to drive traffic to your eCommerce site, let’s look at what white label SEO is, and why it is a vital part of any successful digital media marketing campaign.

Simply stated, Webopedia.com notes that the term “white label” means “a product or service… where the provider of the service purchases a fully supported product from another source, then applies its own brand and identity to it and sells it as its own product.” Ergo, the purchaser assumes that he is buying the house-branded product; however, in this instance, it is a third-party service that is sold to the customer.

SEO tips to help you increase your sales figures

As a commercial enterprise owner, your primary business goal, especially as an online retail company is to increase the number of visitors to your eCommerce site. Ergo, the greater the number of visitors to your site, the likelihood that they will purchase your products, and the more your sales figures will increase.

Thus, it goes without saying that it is vital to ensure that you plan and implement a successful SEO strategy. Therefore, here are some tips to help you with your SEO planning and implementation:

Utilise both on-page and off-page SEO

On-page SEO makes sure that every web page is optimised and set up correctly to rank higher on the SERP and earn more relevant traffic. Off-page SEO, on the other hand, is the practice of utilising organic backlinks and quality content to push web traffic to your website. It is worth noting at this point that quality SEO is a long-term process that produces long-term results.

Make sure that your business is seen as an authority on your products

For example, if you own an outdoor adventure store and offer hiking and trekking down jackets for sale, there is a greater likelihood that you will sell you products if you publish content on your business blog as well as guest blogging posts on how to wash, store, and maintain a down jacket.

Ergo, many people don’t know that you need to wash your jacket with a special washing soap, etc. Therefore, by providing your target audience with the correct information, you will be seen as an authority on the products your business has for sale. Ergo, people will trust you and buy your goods. Thus, increasing your sales figures and your website’s ranking on the SERP.

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