When you are learning how to start a blog, you are probably proud of yourself when your domain name takes you to the blog instead of showing the “parked here” page when you enter it in. Now you have to learn about designing your blog and it is easy to get overwhelmed.
In this article, we are going to give you 5 web design tips for bloggers that will help beginner bloggers.
1. Make Your Design Reflect Your Goals
When you are setting up a blog, you need to know why you are setting it up. In most people’s causes they want to convert their website visitors into customers of their business. If this is your goal too then you need to keep this in mind when you are designing your website.
When people come to your site, they need to immediately know what you are all about. What are you selling? Who are you? How can they get in contact with you. The easier that you make it for your potential customer to use your website and commit the action that you want them to do, the higher your conversions are going to be.
Always remember that simple is better since most people are not web designers (unless that is who your target market is). Keeping navigation simple and making it easy for people to sign up on your list or purchase your product will make your life much easier and make your business more profitable.
2. Fonts & Colors
Staying in the vein of keeping it simple, when you are deciding on the fonts and colors that you want to use, you shouldn’t get too wild. While having different colors and fonts can add to the experience, if you have too many fonts and colors going on in the same place, you will end up with a confused mess. There are plenty of beautifully designed websites online and people will not stay to look at your abstract art.
When you are deciding on your fonts, you only want to use 2 or 3 different fonts and for your colors keep it around the same as well. The website is not about what you want and like, the best is about what your web visitors wants and likes. If you think that you can’t know what they like – think again. You need to know your customer avatar down to their color choices. Read this article about customer avatars to learn more.
3. Love the White Space
When you are designing your site, you should know that whitespace is a good thing. Your goal should not be to cram as much text and as many images on your page as possible. Your goal should be to get the customer to perform the action you want them to take. If you have too much content on a small page, you are going to make it difficult for people to choose to look at anything.
Use margins and padding properly to create plenty of space between elements, but another thought is to simply get rid of everything that doesn’t point the customer toward what you want them to do. If you are going to distract them with a fancy widget, it might be better not to have it there at all and instead replace it with white space. Less work for you and less for your customers to get lost in on your website.
4. Separate With Borders
Having borders around your images allows your content to have the separation that it needs. You will see 1px borders on a lot of different images when you visit the bigger sites because they know it is more visually appealing. You may not want to do this for every image, but it is a good practice to do this whenever you want to make sure that you are separating the images properly.
Don’t get too crazy with borders. Sticking to around 1px is going to be the sweet spot. You can decide if you want to change up the colors throughout the site or if you want to have the same border on each photo. It is usually a good practice to stay consistent so that you can keep up with your branding. Also, people love consistency so staying consistent with your design and your brand will make people feel more comfortable when visiting your blog.
5. Use Subheading
Have you ever visited a website, but you weren’t sure which text to read first so you just start at the top. It’s not relevant so you try the bottom, but it is too much of a mess so you just click away. You can keep from being that website by using subheadings.
You always have your header at the top <h1> so that people know what your blog post is about, but then you need to break up your blog article so that people are able to read it easier and scan to see what they want to read when they come on your page.
Think <h1>, intro, <h2>, paragraph, <h2>, paragraph to make it easy for your readers to consume your content.
These are just a few useful tips for bloggers, But there is much more to web design than one article can sum up. Look for free online courses and tutorials on web design to even further improve your skill set.
Do you have any useful web design tips for bloggers? Leave us a comment and share your knowledge in the section below