Getting more qualified users to a homepage is important for attracting more people to the website that will be directly interested in your products or services. A homepage is often the first page that users will see when they go onto a website, making it very important to ensure that it’s attractive to your target audience so you can increase the chance of them completing a conversion. When users have a specific interest in your products or services, ensure that the first impression leads to action rather than a high bounce rate.
In this guide, we will explore how to design a homepage that attracts a more qualified audience, so you can increase the conversion rate of your website. Continue reading if you’re a startup business looking for advice or an existing company wanting more conversions.
Homepage Design Principles
Clear Value Proposition
Within seconds, visitors must understand what you offer and who the products or services are aimed at. Use a bold headline that directly addresses the customer’s problem and offers an outcome-driven solution, as this will help them to know within the first few seconds whether or not what you’re offering will appeal to them. For example, if your business specialists in poster printing, highlighting your high-quality finishes and fast turnaround can build instant trust in your brand as these can be major selling points for a company within that field of work. This is a good way to improve the chances of getting highly qualified users to complete a conversion.
Minimalist Design
Avoid having too much information and graphics towards the top of the page, as this has the potential to scare off qualified users and reduce the chances of them completing an inquiry. You should instead focus on guiding the user to take the next step. This can be done by adding call to actions (CTAs) to the homepage, such as ‘Inquire Now’ or ‘Contact Us.’ Including these in your minimalist website design will encourage users to navigate to the contact page.
Emphasize Results
Outlining the benefits that users will receive by inquiring with you can be great at getting your qualified audience to complete an inquiry. This can be done by using visuals that show your product or service in action rather than stock photos, which helps create an immediate brand association. Displaying logos of well-known companies you have worked with is also a good strategy for establishing instant credibility.
Include FAQs
Well-structured FAQs help you appear in the “People Also Ask” boxes, which can help with positioning you as an authority and drive qualified traffic directly to your site. This will appear in most Google search results when you type in a question, with your FAQs having the potential to appear there with a link to your website. FAQ Schema Markup can also help you with getting more eyes on your business, as it can make you stand out on search listing and lead to improved click-through rates.
Add Testimonials and Reviews
Testimonials and reviews are very powerful at increasing the trust that users have for your business, as they can see what others think about your products or services. Showcasing these in your homepage will be beneficial. When users see positive reviews, it increases the chances of finding out more information about your business. Trustpilot and Google Business Listings provide authentic proof to users, so having a link to these on your homepage will be effective.
Mobile-First Design
More users than ever are now accessing websites on mobile devices, with desktop now coming behind this for a lot of ecommerce and service-based businesses. This can be essential for attracting qualified users, as it forces a high-speed and action-based experience that aligns with modern consumers. Designing for thumbs means larger buttons, clearer forms and intuitive layouts, which reduce frustration and increase conversion rates. Whilst your website looking good is important, the user experience on mobile will be what is most attractive to users.
Quick Navigation
Highly qualified users usually arrive with a specific purpose, such as finding a particular product, reviewing pricing or contacting sales. Quick navigation lets them get past unnecessary browsing and immediately find what they need, preventing frustration and abandonment. This leads to more of them completing an enquiry for a service or purchasing a product. Hamburger menus are great for this, as it allows you to simplify your navigation process while reducing bounce rates. This keeps everything within the same space, all without having to spend ages searching for what you need.
Clear Communication Avenues
When you have easy ways to connect on your website’s homepage, you show that you have strong levels of professionalism. This filters out casual browsers and resonates with users ready to engage, resulting in fewer users but ones that are more willing to complete an inquiry which is better for business. Having a sticky inquiry feature on the homepage will be beneficial, as it means that users can complete it no matter where they are on the page.