Real estate is a competitive business, and if you’ve ever seen the smiling faces of agents on a bus stop bench or a billboard, you’re likely aware of the importance of marketing in this particular industry.
When reaching out to real estate prospects requires a personal touch, print media is often the best way to go. A handwritten letter is much more likely to make an impression than a mass email or an impersonal banner add – especially since real estate markets are typically localized to one particular area.
Any successful marketing piece for a realtor or company is a representation of a particular brand. That might mean beautiful full-color photos of the properties they sell, but it could also be as simple as the organization’s logo in a professional, prestigious-looking foil stamp. There are many different approaches one could take, depending on the brand’s image.
Even when you have a clear sense of a real estate brand, it can be difficult to develop an idea; often, it’s a case of choice paralysis. Fortunately, we’ve collected 23 unique designs for real estate marketing materials. Take a look at what makes them stand out and use those elements for inspiration.