SEO is the secret ingredient to online business success. The technique makes it possible to rank in the top pages of the search engines. By incorporating SEO in your business DNA, you will be able to funnel a large number of online customers toward your site. Using SEO tools is important to find new opportunities to rank, optimize the website, and keep track of the website traffic. Also, SEO software for small business is great when you are still just starting your business.

You can find a plethora of SEO tools that claim to offer amazing results. However, not all of them are effective in tracking website performance.

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We have scoured the net for you and picked five best SEO tools that can help you to effectively analyze online traffic, and boost SEO performance of your website.

1. Google Webmaster

Google Webmaster is a free online resource that can help you understand how Google views your site. You can use the tools to gather data and diagnostic for analyzing your site. The data can help you to ensure compatibility of your site with Google search engine. The information from the tools can be used to isolate issues and boost SEO performance of your site.

2. Check My Links

Check My Links is a free Google Chrome extension. The add-on allows you to find out broken links – both external and internal – in your website. Using the chrome extension, you can detect and fix the broken links. The extension highlights broken links and shows the HTTP response code such as 502s, 404s, and others.

3. Moz Pro Tools

Moz Pro is a paid product that serves as an all-in-one SEO tool for improving search engine ranking. The collection of tools allows you to identify ranking opportunities, view SEO reports, monitor traffic, and optimize the website. You can try the tools for up to 30-days after which you can subscribe to a monthly or yearly subscription plan.

4. Excel

The joy of SEO is that unlike traditional marketing everything is measurable and track-able. However that is also the problem with SEO. There is so much data that it can be overwhelming. Excel is your friend you should learn to love it if you don’t already. If you master using Excel then it will save you hours digging through data and very quickly and simply give you what you’re looking for.

If you need some help to jump start your Excel skills then take a look at this guide on using Excel for SEO.

5. SEO Report Card

SEO Report Card is another free tool that lets you analyze your website. You can use the tool to determine how your website compares against your competitors. The tool creates a detailed report about rank analysis, link building, on-site analysis, website, accessibility, trust metrics, and much more.

The above tools will prove invaluable in analyzing and resolving SEO issues related to your website. Do you have your own list of best SEO tools and resources? If so, you can share your thoughts by commenting in the box below.

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