How can SEO help my business? What do I need to know about SEO? Who can do SEO? …and this are some of the questions you may have before creating an online image for your business.
To give you a complete definition, we thought to put it this way:
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. It encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand it and consider it has relevant information’s about your products or services.
As the amount of users creating websites with the help of website builders is vastly increasing, these platforms have become an important player in the website building realm. Most users are just starting out in this field and hope to achieve an online presence. However, it’s crucial for them to know how they can promote this online presence, because if no one is able find them, what’s the point of even having a website?
You probably heard about Wix.com website builder, but what you probably didn’t know is that they have many options that can help you optimize your website.
To understand SEO a bit better, let me explain extremely briefly how a search engine works. When a person performs an online search, the search engine engines crawls through its index of billions of websites and documents and does two things: first, it returns only those results that are relevant or useful to the searcher’s query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant to influence.
This is why the content is so very important. It needs to be readable to humans and to contain useful information for readers, and not just be written for search engines.
Having that in mind, we followed Google guidelines and checked them with the options the Wix.com platform have to offer, to its users in terms of SEO features and capabilities.
This is what we found:
First of all, creating content with Wix is extremely easy through the editor, as the platform is drag and drop and all you need to do is double click on a text box and start filling it in with your own text.
Customizing that content with specific details about your business will help you connect with people searching specifically for what you offer. Here are some tips from Wix to give your website the best content possible:
- Be specific. Include your products, services and specialty areas.
- Be original. Don’t copy text from other websites.
- Add vivid descriptions of your photos and images.
- Update your website regularly to reflect changes in your business.
- Always check your spelling.
Start a Blog
Having great content is key to a having a great SEO strategy. Adding a blog to your site is a great way of producing quality content on a regular basis. Google and other search engines love fresh content, and blogging is the best way to increase your visibility to search engines, portray yourself as an industry thought leader, connect with your audience directly. Another great SEO added value that Wix provides when it comes to blogging, is the option to add title and description tags to each post page.
Meta tags and Alt text
In each and every one of your Wix site pages, you can amend the SEO settings and easily write your own title and description tags. Make sure to make these different for all your pages, and tell Google what your page is about. Writing a great title and description is a great way of attracting people to your site, as that is the text that comes up in the search engines results page. To make sure it’s catchy and speaks the language of your brand.
Also, very important, is that you need to have an “alt text” description to all your images, to make it easier for Google to understand your image and rank it accordingly.
Another feature, called Wix SEO Wizard, gives you the option to check page meta tags and heading tags for your site, to make sure you placed the right keywords in every page of your website.
SEO Wizard offers the possibility to improve your site chances of ranking, whether you have any knowledge about search engine optimization processes, by putting at their disposal a step-by-step guide, about what and how SEO can be implemented in any website.
To put it simple, Wix.com offers you all the tools you need to make sure your on-site SEO settings are the ones that Google requests from each website, to establish its relevance for the search queries. Putting all of these tools to work for you, will give you a small boost, in ranking, for a higher position in the search results. Here you can find all the necessary information about Wix SEO.
But that’s not all they are offering, you will also need to work on your off-site SEO strategy, for better results. By using Wix, you will have access to a long list of compatible 3rd party apps that will make you look like a Marketing & SEO Strategy Specialist.
You can find there many apps and features that will help optimize your site, like the next ones:
- Newsletter Tools: give your visitors the option to subscribe to your news/ feed.
- Social Networking: as you all know, users like to share and talk about anything on their social accounts. Why not give them the option to share, like and comments about your website, by implementing social buttons there.
- Live Chat: if you offer a service or a product, that needs support, you can easy implement a live chat option for your users to get more information about your offering.
There are many other features of the Wix platform that can help with the optimization of your website, such as site verification, analyzing traffic with Google Analytics, 301 redirect tools … and many more!
Wix is a very robust website builder, with an impeccable reputation. Its most evident points are the easiness of use, the amount and quality of its templates, as well as the official app store, filled with free and premium apps that will improve all kind of sites.
The SEO tools, for on-site & off-site optimization, are well structured, you also have access to an informative blog and technical support, in case you stumble upon something you don’t understand.
Wix.com can be used by virtually anyone, since it does not require any advanced tech skills, like coding or understanding and developing complex SEO strategies. And we’re not the only ones talking about Wix SEO, check out Specky Geeks Wix SEO Review to learn more.
If you have any thoughts about the features and functionalities of Wix.com, we’d love to hear it in the comments below!