One of the most important things your business can ever have, is a good business website. A good website will help in securing new clients and retaining old ones. So, how do you know if your website is ready for business?
In this article, we will be showing the 10 things every good business website must have.
1. Accurate Contact Info
Visitors to your website should be able to access your contact information easily without much fuss.
Your business address, phone number, email and other relevant contacts must be displayed clearly at a conspicuous place on the website. Failure to include an accurate contact info may result in the loss of major clients.
It is also imperative to provide potential customers with other ways of interacting with your company apart from calls or emails. One cost effective way of doing this is by making use of conversational marketing chatbots.
2. Easy Navigation
One way to create to a great user experience is to make sure that your website is easily navigable. A huge percentage of your visitors will be mobile users and they will expect the website to be easily navigable and mobile friendly.
In addition, your website should be easy enough for a first-time visitor to navigate through. If a lot of visitors to your website find it difficult to navigate, you might lose their attention in no time.
3. Unique to your business
Your business website should show design and content unique to your business and your brand. If your website design and brand is unique and engaging, then getting web users approval won’t be difficult.
On the other hand, if your design and content is not unique to your business and brand, you might end up losing them, even before you have them.
4. Feedback page/Email
Your website should have a feedback page where you can receive comments and feedback from users, visitors and customers. This will go a long way in creating a better user experience for your clients.
You should also make sure that customers can find the email address or the feedback page.
5. Reviews, awards, testimonials, etc
The first thing a potential customer wants to be certain of is if your business is trustworthy, especially if it is their first time hearing about your business. So how do you convince a first-time client to trust you and do business with your company?
It is simple! All you need is third party validations such as honest reviews, awards and testimonials.
You can create a page to showcase all of your reviews and awards on your website. This page can successfully convince your clients that you already have clients like them and they have nothing to worry about.
6. Secure Socket Layer (SSL)
Your customers’ security should be one of your topmost priority. Your website represents your brand and if it is not safe you might as well not have a website at all. Secure Socket Layer (SSL) is the standard security technology for establishing an encrypted link between a web server and a browser.
This link ensures that all data passed between the web server and browsers remain private and integral. SSL is used by millions of websites in the protection of their online transactions with their customers.
7. Clearly Stated Objectives
Your business website must clearly state the objectives of the business. Are you there to generate leads, sell products or services? Clearly stating your objectives will give your customers a sense of clarity, prevent confusion and help you reach your goals more efficiently.
The stated objectives should be as precise as possible and be placed where website visitors can easily see.
“At Formal Site, we spend time to research competitors websites to see what’s working and not working in the industry. That’s why all of our clients websites have high conversion,” says Steve Harris, a manager at Formal Site.
8. Clear Call to Action
One of the biggest flaws a business website can have is to lack a clear call to action. You might be wondering what a call to action is. A call to action (CTA) is a piece of content that has been designed and placed exclusively to get a user to perform a certain act.
This could include signing up for a newsletter, choosing to download a brochure or order form, buying/paying for a product/service.
CTAS can be very important in marketing strategy and getting new clients for your business. Hence, they should be placed appropriately, where users will be able to find them quickly.
9. Fast Speed
After you attract your audience, you will need to keep them and one way of doing this is to have a very responsive and fast platform.
Having a very slow website will only get your customers bored, irritated and eventually go away. To prevent this, make sure all your designs and pages are very responsive and fast.
10. High Quality Content (about us, service pages or blog posts to educate prospects)
It is a popular saying that ‘content is king’ and this is absolutely true. The content on your website will determine the first impression you make on your users and also determine if you can hold their attention for long.
Always make sure your content reflects your brand, services and products. Content should also be precise as possible and appropriate for your targeted audience.
Furthermore, a good business website should have an “About us” page, service pages and blog posts.
An about us page will give your customers a direct summary of what your company is about. On the other hand, blog posts are a great way of engaging your audience and sharing your journey with them.
Great content is the foundation of every high ranking website. Your SEO campaign will produce better results if you have great content on your website.
In conclusion, now that you know what makes up a good business website, it is time to finally restructure that old website and revamp your business!
As a small business, you should really personalized your website to cater your target market. Serving a smaller market gives you much more flexibility compared to big companies who operate nationwide or worldwide.
Having a business website is very important because you will definitely miss out a lot of opportunities to engage with your potential customers if you don’t have a website.
It makes a lot of sense because most people would like to learn more about your products or services, and most importantly, they want to learn more about your company. A good business website will make the process of turning leads into customers much easier.