Your online profile is a tiny window into everything you have to offer on the internet. This window, tiny as it is, is usually your first point of contact with individuals, companies, brands, and other entities that may want to work with you, patronize you, and maybe even change your life in the process.
For this reason, it is more than imperative that you do everything you can to build yourself an attractive online profile. Whether you’re building a professional profile on LinkedIn, trying to set up a lighthearted page on Twitter, showcasing the visual elements of your craft on Instagram, or even earning substantial income as an adult webcam model on Chaturbate, an optimized profile is key and its benefits can not be overstated.
Why a Perfect Profile is Absolutely Crucial
As time passes, the internet continues to become an incredible hub of vast information the likes of which we’ve never seen before. From basic informational content to strictly entertaining one, there is practically nothing you’re looking for that you won’t find online.
As well as this sounds, it does come with its own slight shortcoming – a declining attention span. Nowadays, with numerous apps and games and software vying for attention, there is little time to get familiar with new things.
And if you’re an entrepreneur looking to establish a solid presence online, you’re going to have to find creative ways to capture people’s attention.
An attractive, well-optimized profile is the way to go.
What Every Profile Needs
Luckily, an attractive, well-optimized profile shouldn’t be impossible to build. All of them usually share a few key elements that should you find a way to incorporate into your own page, you should be on your way to capturing people’s attention in no time.
We take a look at the most important of these elements below.
1. Accurate and Entertaining Text
Online profiles differ from platform to platform in terms of the design elements they employ, but if there’s one thing all profiles have in common, it is the presence of certain text-based information that they all simply can’t do without.
Examples of these are the display name, username, and bio texts. Now these may all seem like basic elements that can’t really do much in terms of optimization, but that couldn’t be farther from the truth.
While appearing seemingly basic on the surface, giving these elements a proper thought rather than going with the first words that come to mind can actually go a long way to set you apart.
2. The Visual Element
The visual element of any profile is perhaps its most important. The reason for this is simple. People are more engrossed by what they can see than by what they can only read. This is why every well-designed, well-optimized profile must employ visual elements to some degree.
Usually, this is done through a profile picture and a header image. Putting some thoughts into what you upload into these spaces can go a long way in giving your page a decent jolt.
You could also consider coordinating the visual elements one way or another; either by employing the same color scheme, text scheme, and so on. The possibilities are limitless.
3. Even More Visual Elements
Profile pictures and header images are the two most common visual elements in an online profile but they’re not the only ones. Depending on the particular platform in question, you may have the option to take your visual optimization even further by making use of cover images, or entire background designs.
If you happen to belong to a platform where this is possible, well, let’s just say this is your chance to shine. With a cover image design, you can really go all out and do something truly unique and stunning.
Your followers will appreciate this and will have no choice but to follow and be engaged. In case you don’t have a strong design skill on your own, you can also consider making use of professional design templates from a site like Designurbate to spruce up your profile in no time.
4. Making Use of Pins
Pins are a new feature of most social platforms that allow you to save some of your old posts at the top of your profile page for people to see. Instagram, in fact, is one of the latest sets of social platforms to allow content pinning.
Pinning is absolutely vital seeing as it allows you (for visual platforms) to highlight some of your best content right at first point of contact so they don’t have to scroll through tons and tons of content to find them.
Pins can also be vital for text-based platforms like twitter where you can simply pin your best tweet and make it visible immediately. You can use this to showcase your talent or just pass across vital, interesting information. It’s all up to you.
5. External Linking
To get the most out of any social profile, you have to master two things – how to make your profile attractive enough to build a large following, and how to redirect these followers wherever you want them to go on the internet.
The best way to achieve the latter is by making use of the external linking feature of most social platforms. Your external could be your personal blog, newsletter, e-commerce store, or even other related profiles. The possibilities are pretty much limitless.
Summary & Final Thoughts
Along with maximizing visual and text-based elements, making use of pins, and prioritizing external linking, your online profiles can also benefit greatly if you cross-link your other social profiles. Not only does this show trust and versatility to your followers, it also lets search engines know more about your page and how to better group everything regarding your brand together in search results.
At any rate, optimizing your social profiles and making them the absolute best they can be is the ultimate boost you need to come out of obscurity and start to dominate your field. Follow the steps above, and you should find yourself with a highly engaging profile in no time at all.