The Value of Having a Link to Your App on Your Website

Web design is a very crucial part of the world today. Online retail has been showing a 17 percent increase every year since the year 2007, and the trend is actually exponentially growing past that. As globalization and sheer ability to get a product to a rural market increases, so too does the need for every business that wants to develop past a limited local scale to get online with their product.

As the online world changes and develops-as it does drastically every day, it can be hard to keep up on the requirements that a website must have in order to be legitimate and be able to operate in a capacity that is going to make the business owner money.

While it’s true that a website must have the basics – a purpose, a way to communicate, a typeface by which to read, images, ability to navigate, and more – there are still other features a website should have that will contribute to the overall success of the business, but aren’t necessary on the list of necessities.

One such example is a link to your app, like on this website, that’s clear to see and takes the user right to the bait. Why is this valuable to you? Here’s why:

Apps Are Accessible

It makes sense that few people have the ability to be on their computers all hours of the day. People have lives to live, places to go, and things to do. However..people actually are on their computers all hours of the day, regardless of what they may think. They aren’t desktop computers, or even laptops. They’re mobile devices like tablets and smartphones.

If you don’t have a mobile app for your site-get one now. It opens up your capacity to operate in commerce virtually from anywhere in the world. No longer is place or time a factor for you. Mobile apps are accessible to everyone with a mobile device, and the sooner you have an app, the sooner you’ll be able to expand your overall level of sale and commerce.

You Could Get Free Publicity

Not only will a website link to your app help you gain revenue and traffic, but it also has the potential to get you free publicity. How, you ask? Because news outlets are always anxious for things to report on. If you’re a business that is starting to gain a bit of upward motion, the opening and obvious marketing of an app will draw the media to your site.

They’ll publish the fact that you have an app, and you’ll be exposed to a whole new realm of clients you wouldn’t have otherwise had. You want to be the company that says “We’ve got an app for that”. Otherwise, you’re potentially losing out on a lot of money.

About kamn

I am freelance web designer and developer with a passion for interaction design. I love communication, creativity, technology and everything in between.

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