A website will not be successful only through compelling design or content that is thought-provoking. It needs a dash of style that enhances your website’s user experience and functionality, making it easy to understand at first glance. Having said this, different people have different styles and preferences when it comes to website design.

Even though there are different styles followed by Web designers in Dubai, it does not mean that there shouldn’t be any ground rules to follow to decide on the appearance of the website.

Design surely requires a good taste of art, and in order to have some compelling designs for business websites, a designer needs to narrow down on what kinds of styles and user experience fits perfectly with the web property. So, experts at Minds Metricks, after designing several websites and referring to various sources, have shortlisted these five web design tips:

Here are 5 quick tips to ensure that you’re heading in the right direction and aren’t turning customers away:

01. Keep homepage minimalist and clutter-free

Rarely do we read entire pages, but we are swift enough to scan pages, focusing on keywords and sentences. This user behaviour is best tackled with catchy lines rather than lengthy content. So, when it comes to designing the home page, make sure that the design is minimalist with a striking call to action, and content that compels the users to click. You can start with Large heading, paired with smaller sub-headings, and infographics or interactive images that will convey the right message to the users.

02. Keep visual hierarchy in mind

Layout plays a key role in making or breaking a website. And when you have to grab someone’s attention online, the placement of visuals and content matters. And this is where the visual hierarchy comes into the picture. If you establish a clear hierarchy, then you will be able to convey the message clearly to the audience. This involves proper use of colours, contrast, size, visuals, and spacing, all which make for an excellent layout. One of the best practices of creating strong visual hierarchy is the use of Strips. Strips help to organize content in pieces in clear and crisp manner.

03. Create Website Content that is easy

“Readability” is the measure of how easy it is for individuals to recognize words, sentences, and phrases in the content. High readability counts for lower bounce rate as users stick around reading stuff, and eventually convert. To achieve the same, focus on the contrast such that the text is highlighted in a distinct way. You may use different colours. Fix on font sizes; size 16 may work wonders for all screen types, but then again it depends on the font you use. And use limited set of fonts that encourage standardization. This way, the readability is enhanced.

04. Ensure your site is easy to navigate

Visitors need not go on a wild goose hunt when it comes to navigation on a website. A good business website is the one that has solid navigation that helps users as well as search engines to index. This improves user experience, and thereby helps you to highlight services better. A good practice is to hyperlink the logo to homepage, have navigation menu with drop downs in the header, have a vertical navigation bar to scroll back to top from any part of the page, crowd the footer with important links to pages, and above all, keep the layout crisp with content holders for better conversion.

05. Make Mobile Friendly

We live in a society where mobile is the first device we use to search for anything. So, why keep your business website aloof from the world of mobile web. Make your websites responsive and mobile-friendly such that every page has crisp content, easy navigation, and distinct buttons for users to act upon. And above all, check the mobile-friendliness of your website across devices, before making it live.

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