If you own a small business or are planning to start one, it’s crucial to have an online presence to encourage quicker growth and a stronger presence in your market. A website allows your customers to quickly find you, it establishes your brand identity, boosts your credibility, markets your brand, and lets you open 24/7.
You might say, “I’m a business owner, I wouldn’t know a thing about building a website, and I don’t know the codes!” Granted, your concern is valid. However, modern technology and tools allow even the most basic computer user to create their own website easily and cheaply through a website builder – absolutely no need to know any codes.
Now here’s the question you want to ask: “Why should I build my own business website?” It’s because of these two reasons:
Save money. Did we mention that building your own website costs a lot less than having a professional build it for you? Chances are you only need a basic website with a few features and plugins to start – something that doesn’t really take an expert to do. With a website builder, you can simply choose an appropriate template, add your content and publish – all within a short period of time.
Personalisation. Standing out from throngs of competitors in the market can be hard – but it’s vital. Your website needs to be both engaging and effective. Do-it-yourself sites have thousands of personal and easy-to-use web templates that can help you design a page that suits your business. Customisation of images, colours, and content is a few clicks away.
Getting started with your own website
Here are the things you need to do in order to create your own website:
Secure a domain name. The first thing to do before anything else is to secure a domain name. This is the name that you will give your website. For instance, the domain name of Google is www.google.com. To acquire a domain name, you need to pay an annual fee to a domain registrar for the right to use the name. It’s like registering a business name in a physical store, then you can have a website to that name.
Select a web host. A web host is a company that owns servers connected to the web. When placing your website on their server, everyone will be able to connect and view your website. You must sign up for an account with a web hosting service so your website has a home.
Creating website. After settling your domain name and web host, the next step is building the website itself. There are generally two types of websites that business owners use. A typical brochure type website that lists its products or services information, about the company, and its contact details, and an e-commerce store where people can directly purchase products or request services. The latter is more complex and requires a little bit more know-how.
Those were the basics for you to get your website started. You can consider using a web builder offered by providers like Crazy Domains NZ to directly create a website. All web builders offer integrated instructions and suggestions for beginner and advanced users. Take note that using an all-in-one provider makes creating your online presence easier and quicker. Best of luck!