Assuming you already have enough high-quality content in your digital inventory, what is the next step for bringing traffic to your site’s shopping cart? It’s content optimization, a close relative of SEO. When you know how to optimize written words, you will be able to get the most out of every article you write and every blog post that ends up on your pages. There are multiple strategies for making sure that a given article is correctly optimized. If it is, then the search robots will recognize it and rank it well.

Optimization vs. Content

It’s important to understand the difference between writing wonderful pieces and writing optimized ones. The former is for readers, prospective customers and your website’s visitors. Optimized articles are written for search engines, in hopes they’ll lead more people to your site. Both are essential. If you have low-quality posts and high traffic, you’re asking for disaster because all those new visitors will get a poor impression of your organization. If your written offerings are excellent, but you haven’t tweaked them so the search bots can find them, then you’ve basically wasted time creating all those on topic, interesting articles and blog posts. 

What is Optimization?

Website content optimization – Pingdom pertains to two distinct steps: creating great content and then optimizing it so it gets recognized by search engines. But knowing the challenge is not enough. We need specific strategies for achieving it. Keep in mind that large corporations hire highly paid professions who do nothing else but take on this task, spending hours each day making certain that thousands of paragraphs have what it takes to catch the eye of the big search engines.

What the Pros Do

Fortunately, you don’t need to hire a team of SEO gurus to get your written pieces notices. There are many effective, free, simple things you can do to rank any article higher than its current level. For starters, consider writing pieces that meet the three criteria most engines prefer: relevance, originality and specificity. When items relate to what readers are interested in, are not copied from somewhere else and are specifically connected to the product or service your company offers, you’re off to a great start.

Is Your Site Invisible?

If you’re wondering why your most recent SE rankings are in the dumper, consider doing the following to add title tags, meta tags, and a variety of different sized headings to all your posts. Keep image file sizes small to medium, based on what you need, and always write title tags for every image. That way, when someone hovers their mouse over a photo, they’ll see a descriptive phrase about the image. Use every social media platform at your disposal to blast out your work. Even if you’re only familiar with Facebook and Twitter, spend time putting up links to your regularly published pieces. It’s also wise to avoid writing directly to the search engines. Today’s context-based algorithms can spot a keyword stuffed article a mile away, so try to write naturally, stay on topic and publish several items onto your site each week.

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